According to several unnamed sources, Facebook is planning two different tiers of videos. The higher tier would focus on shows that resemble traditional primetime TV content, have longer run times, and would have a much bigger budget. The lower tier would more closely resemble the content that is already on the social media platform. These are shorter videos, running five to 10 minutes in length, would have a much smaller budget with new episodes almost daily.
While nothing has been made official, we do know that Ricky Van Veen, a co-founder of CollegeHumor, is leading Facebook’s original video campaign as the company’s global creative strategy chief.